Camilo Hidalgo,
Berlin based Creative Director. Developing narratives that are human, raw, pure, and honest. Where every visual piece is a story to be told.
Currently, I'm the Creative Director at Swappie, Europe's leading iPhone refurbisher, where we develope the brand narrative across the European markets.
Here are some projects from my current role as Creative Director at Swappie, a leading European tech brand with marketing presence in over 11 markets. I oversee creative direction across campaigns, brand development, and storytelling, working closely with our in-house team and external partners. Alongside this, I’ve included selected work from my previous position at Wolt, where I led global campaigns and visual strategy.
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SWAPPIE - 2026 Brand Platform
Role: Creative Direction & Art Direction
Project Information
A full brand campaign platform built from the ground up for Swappie.
The platform is built around a universal human truth: we are all creatures of looping habits. We watch the same film three times, avoid the same drawer, check the same price again and again. Just Living captures those moments and shows how Swappie's refurbished tech keeps up with life without you ever having to think about it.
The work covered the full creative journey: strategic development and platform definition, copy system and messaging architecture, film scripts and storyboards for six hero productions, a 360 channel approach spanning video, social, CRM, OOH and performance, and a lower funnel ad system built for scale across multiple markets and devices.
Production is being handled by an external agency, with a single continuous shot format at the core of every execution, one unbroken camera move, from tight close-up to wide reveal, designed to feel like a real moment being witnessed rather than an ad being made.
AI was integrated throughout the process, from generating storyboard visuals and hero images, to building a full AI production lane for lower funnel ads, allowing the platform to scale quickly across devices and markets without additional live shoots.
The platform also covers C2B, with executions built around the same loop insight, the avoidance, the guilt, the drawer, resolved by Swappie buying the device. Currently expanding to iPads and MacBooks using the same narrative without changing a thing.
Credits
Production Agency: Get Shot Films - Estonia
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Swappie.
SWAPPIE - 2025 C2B Campaign
Role: Creative & Art Direction
Project Information
A series of short, absurd 15-second stories featuring characters Otto & Olivia, designed to promote Swappie’s “consumer-to-business” service, selling your old iPhone to Swappie. The campaign combined deadpan humor with surreal scenarios to entertain first, then land the message: sell your iPhone easily with Swappie.
The concept was built for skippable and social formats, using entertainment and absurdity as an attention hook. Each story opened with a product sequence showing the simple selling process (website, packaging, shipping) and closed with the quirky payoff. The campaign successfully balanced humor with clarity, creating a memorable and engaging way to connect with people about a transactional service.
Credits
Production Agency: Get Shot Films - Estonia
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Swappie.
SWAPPIE - 2025 Battery Campaign
Role: Creative & Art Direction
Project Information
As Creative Director, I developed the Battery Campaign concept from the ground up. Our goal was to communicate the quality and long lifespan of the batteries in Swappie’s refurbished phones. We took a human-first perspective, focusing on what a great battery enables people to experience. With the concept For long-lasting moments, there is Swappie, we told the story through human eyes, showing that trusting your tech means never missing the moments that matter.
The final result was a cinematic and warm film with a relatable narrative. The main film became the source for shorter formats, and the concept extended across multiple touchpoints including blogs, newsletters, CRM, and our website, ensuring a consistent and emotionally engaging brand presence.
Credits
Production Agency: Get Shot Films - Estonia
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Swappie.
WOLT+ SUMMER CAMPAIGN 2024
Role: Creative & Art Direction
Project Information
For the Wolt+ Summer 2024 global campaign, I took on the role of Global Art Director. I worked closely with our production agency to make sure everything was just right and stayed true to our brand. My job was to shape the campaign idea so it would work across all types of media, from online ads to big outdoor billboards. This was a team effort, involving various Wolt regions and our global Brand Team. As Art Director, I made sure the final products were top-quality and that everything we created met the specific needs of our different markets.
Credits
Production Agency: United Imaginations - Helsinki
Copy: Christian Tierney
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Wolt.
WOLT'S AUTUMN CAMPAIGN 2024
Role: Creative & Art Direction
Project Information
For this concept, as the Creative and Art Director of the campaign, we tapped into the cozy, comforting essence of autumn and brought it to life with artistic flair. Working closely with our brand photographer, we extended the vibrant style from our Summer campaign, aiming to develop a cohesive 4-seasons campaign under a similar umbrella concept. In this autumn edition, using warm color palettes, intimate settings, and autumn-specific elements, we positioned Wolt at the heart of the seasonal experience. Our goal was to resonate with audiences by evoking a sense of warmth and nostalgia, ensuring Wolt's relevance in every season through stylish and thoughtful scenarios.
Credits
Photography: Kristīne Dzalbe
Copy: Christian Tierney
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Wolt.
WOLT'S SUMMER CAMPAIGN 2024
Role: Creative & Art Direction
Project Information
For this concept, we delved into the diverse ways people embrace summer vibes and fused them with the dynamic world of fashion advertising. Through playful poses, vibrant scenes, and an oversized delivery bag, we seamlessly merged Wolt and fashion to create this campaign. You bring the style, we bring the essentials, was the aim here,capturing the essence of summer in a fun and approachable manner. Our goal was to craft a campaign that resonates with audiences, evoking a sense of relaxation and joy synonymous with the season.
Credits
Photography: Kristīne Dzalbe
Copy: Christian Tierney
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Wolt.
Clean Version
Localised Version (FI)
AN AD THAT SCREAMS DEALS - WOLT
Role: Creative Direction
Project Information
To promote various regional promotional initiatives of Wolt, the in-house Brand team developed this concept, which stemmed from common feedback about the need for a campaign to "scream more deals." Taking this feedback literally, we crafted a simple and straightforward concept that was engaging and attention-grabbing. The concept was adapted to six different languages across Nordic markets to promote various deals with major partnerships. It was utilized for TV, digital ads, and other video channels.
Credits
Production: Tatata Studios
Copy: Christian Tierney
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Wolt & Tatata Studios.
WOLT MARKET BILLBOARD
Role: Creative & Art Direction
Project Information
Faced with a 60-meter-long billboard in Prague's bustling center, we crafted a simple yet catchy concept perfect for the quick glances of busy commuters. We used the sound "mmm's" to symbolically represent the deliciousness Wolt and Wolt Market deliver right to your doorstep, whether it's restaurant meals or groceries. This straightforward message turned into a media hit, garnering attention from local press and social media influencers, and was so successful that it was replicated across multiple Wolt cities, enhancing our brand visibility and engagement.
Credits
Copy: InHouse team
All rights to this project belong to Wolt.
WOLT'S NEW YEAR CAMPAIGN
Role: Creative & Art Direction
Project Information
For the 2023 New Year's Campaign, Wolt embraced a simple and dreamy concept, aiming to evoke a feeling rather than convey a specific message. The focus was on creating a single image that captured the essence of dreaming about the possibilities the new year holds. This photo concept was featured across Wolt's organic social media channels in various markets, inviting viewers to immerse themselves in a moment of contemplation and anticipation.
Credits
Photography: Kristīne Dzalbe
Copy: Christian Tierney
All rights to this project belong to Wolt.
WOLT'S SUMMER CAMPAIGN 2022-23
Role: Creative & Art Direction
Project Information
For the summer campaign, we embarked on a new creative direction compared to our previous seasonal campaigns. This time, we aimed to capture the essence of summer—the fleeting moments and sensations it brings. Our concept, "That Summer Feeling," uses photography to evoke the joy and warmth of sunny days: the sensation of ice cream melting in your hand, the refreshment of a cold drink, the exhilaration of diving into a pool, and the scent of flowers in the air. Our goal was to resonate with people by connecting Wolt as a companion during these cherished moments. The project was localized into over 20 languages and delivered in various sizes for social media and digital ad channels.
Credits
Photography: Kristīne Dzalbe
Copy: Christian Tierney
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Wolt.
WOLT x ARNOLD'S
Role: Creative & Art Direction
Project Information
Marrying Wolt's distinctive 3D illustration finesse with Arnold's iconic bestsellers, we conjured a visually arresting tableau. Seamlessly melding realism with captivating 3D renderings, we imbued each element with a sense of dynamism and freshness, harmonizing vibrant hues with delectable food compositions. Arnold's, one of Finland's most successful cafe chains, boasts locations across multiple cities. To highlight the exclusivity of the partnership between Wolt and Arnold's, the local marketing team devised a citywide takeover in Helsinki to inform users about the collaboration. This campaign spanned from prominent newspaper features to digital billboards scattered throughout the city, and digital ads.
Credits
3D: Boutique Animation
Motion: Antoine Prunier-Le Bleiz
Localizations and resizing: In-house Brand Team.
All rights to this project belong to Wolt.